Ⅰ. 서론
카페(cafe)는 프랑스어로 커피를 뜻하는 말로 ‘커피를 마시는 장소’로 의미가 변한 것이다. 카페 문화는 16세기 이스탄불에서 생겨난 것으로 전해지며 당시 카페는 단순히 커피를 마시기위한 곳이 아니라 집과 일터를 피해 정서적 물리적으로 편안한 상태에서 개인적인 여유를 얻기 위한
제 3 장 경쟁사 분석
미샤의 경쟁사는 잠재적으로는 화장품 산업내의 모든 기업이지만 현재의 위치에서 주요한 경쟁사들은 미샤가 썼던 마케팅 전략을 모방하는 Me too 브랜드 들이다. 여기에서는 많은 Me too 브랜드들 중 초저가 화장품 시장에서 미샤를 위협하는 The Face Shop과 뷰티 크레딧과 현재 본격
Business Proposal for a Men’s beauty salon
P
- Economical assistance for fair and expo
concerning men’s beauty
Tax cut for the franchises
Encouraging Beauty Industry Law
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S
Increase in the men’s interest in
beauty due to the media
“The groomings” :
men who wear light casual make-up &
care about appearance
- Appearance of the beauty pro
franchise company signed an agreement in 1977 and convention center accommodating 6000 people was opened in 1982. After that Sheraton Grande Walkerhill was promoted as an official brand in November 2002. SK Networks who was the largest shareholder at that time merged the Walkerhill in 2009 .
2. The History of S/W Seoul
1963. 4 Walkerhill opened
1978. 7 Changed the name into Sheraton Grande Wal
salons where semi-permanent lip make-up surgery is available. Our product has more promising competitiveness as ours has lower price with high efficiency, compared to the luxury brands such as Dior. Also, the semi-permanent lip make-up surgery may be convenient but makes it hard for the customers to change the color of their lips easily on a daily basis. The product will come in many different co
INTRO
1998.06 opening the first beauty shop for “men”
Only beauty shop approved as venture company in beauty industry
Recorded on Guinness book( the largest franchise in shortest time)
Over 910 shops in Korea
Company will form a technological guidance team that will visit the affiliate store and carry out technology training by working together
Franchise competition.
- nominated as good franchise company by SMBA (Small & Medium Business Agency)
- Sales : \ 4,307,000,000 Net profit : \ 152,000,000
i. Product & Price
Premium Care – \ 90,000 ~ 110,000
Special Face Care – \ 40,000 ~ 80,000
Basic Care – \ 30,000 ~ 110,000 (Depend on Parts)
- For Women :
- For Men : Man Organic Care Program
salons or barbershops, Blueclub has competitive powers.
First of all, Blueclub cuts customers' hair at lower cost than others do. Nowadays, people can realize that hair cut price has increased among most beauty salons. It would be more economic if people cut their hair in Blueclub. Second, there are many Blueclubs. It means that people tend to cut their hair in Blueclub because of convenience o
(i). The head of management and finance
Our company’s name is Rembra. Rembra is a combination of ‘respect’ and ‘embrace’, the two virtues we value above all. We respect each of our clients and intend to serve them with utmost care and attention. Also, Rembra is a multicultural company that has branches in many different countries. We embrace our clients’ interests and favor and custo